KC101FM has joined with Connecticut Food Bank to offer a virtual food drive to support the food bank’s response to increased need for food due to the COVID-19 pandemic. For the month of April, donations can be made online at www.ctfoodbank.org/KC101FoodDrive.
The COVID-19 pandemic has meant increased demand for food as people lose work and school children in low income households go without free meals during the day. Connecticut Food Bank is working to source more food and increased its deliveries to help its network of community-based food assistance programs keep up with the need.
“Our partner agencies are telling us they need more food,” said Connecticut Food Bank spokesperson Paul Shipman. “More people are seeking help after suffering reduced hours or layoffs. Food pantries are ordering more food to distribute and are trying to give households enough food to get them through longer periods at home as we are all asked to practice social distancing.”
The KC101 Connecticut Food Bank Virtual Food Drive provides an opportunity for people to have the feeling of a community fundraiser. “We can’t gather a crowd like our annual Stuff-A-Bus Food Drive, but we hope that people will feel the same community spirit and get creative by building teams for the virtual drive to see who can generate the most support,” said Vanessa Wojtusiak, Vice President of Marketing for iHeartMedia Connecticut. “We will keep you updated on-air and will be sure to highlight the leaders each day we can create some of that energy we all love at Stuff-A-Bus.”
“It’s easy and fun to support the food drive,” Shipman said. Visit ctfoodbank.org/KC101FoodDrive to sign up, form a team, invite friends, and compete with others to support your community.” There are tools to share your drive on social media and build enthusiasm, Shipman added.
KC101 is a longtime supporter of Connecticut Food Bank with events that include Stuff-A-Bus, the two-day turkey and food drive held each fall in Hamden that raises hundreds of turkeys, thousands of dollars, and thousands of pounds of food for Connecticut Food Programs across the area.
“During this time of need in the community, we’re glad to be supporting the outstanding efforts of Connecticut Food Bank. We’re hoping to continue our strong tradition with our listeners answering the call to help those in need, like they have for our annual KC101 Stuff-A-Bus in November. These are challenging times but by binding together, we can make life a little easier for those in need to access basic needs, like putting food on the table,” said Steve Honeycomb, President iHeartMedia Hartford Area.
“Stuff-A-Bus is a huge part of our holiday food distribution,” Shipman said. “We are grateful to KC101 for stepping up again to support the community.”