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Why Small Businesses Matter in Norwalk: Diane James Home

You're IT Diane James Home!

Four questions with Carolyn James McDonough, owner of Diane James Home.

Discover the best luxury faux floral arrangements available anywhere. Masterfully handcrafted in our Connecticut studio, our artificial flowers and plants are made from the finest fabrics, providing a truly natural look and feel in a design that you can enjoy for years to come.

Why did you start your business?

Our mother, Diane, started the business in 1997 when Bergdorf Goodman in New York saw the opportunity to sell luxury faux floral bouquets and plants.  Since childhood, Diane has always had a passion for floral arranging and she would create bouquets using fresh flowers from her mother’s garden.  After spending 15 years in Europe where she cultivated her “fresh from the garden” style, Diane moved to the United States where she discovered realistic and very lifelike faux flowers.  Fresh flowers are beautiful but time-consuming as they need to be maintained.  Not to mention the fact that many people have allergies to fresh and would prefer to decorate with faux!  Our mother saw the opportunity to translate her talent into faux floral arranging and her first collection at Berdorf’s sold out in a week.  We (her twin daughters) are now running the business as Co-CEO’s and continuing the tradition of creating handmade arrangements in our production studio in Norwalk.  We design two seasonal collections a year which capture the trends we see in home décor and floral design.  These limited-edition creations are sold through high-end retail stores, top interior designers and on eCommerce platforms including our own.  We also opened a new showroom in Norwalk so that customers can see our collections and admire their beauty in person.

Finish this sentence in regard to your business: I wish I could...

We wish we could...convince those customers who say they’d never buy faux floral arrangements to give us a try.  Artificial flowers have come a long way and they are now so lifelike that it’s hard to tell them from the real deal.  Our commitment to quality is undeniable and the beauty of our designs speaks for itself.  Each one of our creations is handmade to order, with love and attention to detail, using the best materials available in the industry.

Bestselling products?

As the season change, so do our best sellers but hands down, our bestselling design is a white hydrangea bouquet in a glass cylinder.

Local businesses you support?

  • Canaan Technology provides us with our technology needs (computers and phone)
  • Calla Studio (Calla McNamara) designed our showroom designer
  • Teroforma/1 Pt provides us with custom cocktails for our events
  • First County Bank provides us financing
  • We partner with Cottages & Gardens whenever we can!

We tag Anna & Andrew Hellman from Teroforma!

Learn more about Diane James Home by visiting them online here.

Diane James Home is located at Diane James Home 112 Main Street in Norwalk.

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