MazzMedia of Southington’s video production expertise was recently secured by the Waterbury Regional Chamber (WRC) to create an effective online video marketing strategy for their 2020 membership drive.
A member of the WRC, MazzMedia’s producer’s video content expertise was chosen to help market the Chamber to potential new members. Part of the WRC’s strategy included the production of video testimonials from Chamber members who shared how their membership has helped them achieve their business and personal goals.
“We understand that the best testament for the Chamber is not what we say about the Chamber; it’s what our members feel and share about our organization”, states WRC Membership Services and Communications Director Julie Donato. “We want the community to see and hear first-hand authentic stories of how the Chamber improves real members’ lives. Hearing from fellow business owners makes a big difference.”
“People trust other people, and trust goes a long way towards helping people make decisions”, says Tom Mazzarella of MazzMedia, co-owned with his brother writer and producer Tony Mazzarella. “The short video testimonials will be effective to help potential members decide about membership, and feel confident about their choice.”
Begun in 1982 by brothers Tom and Tony Mazzarella, MazzMedia specializes in creating and producing video content for businesses in a variety of industries throughout the country. Some of their recent regional and nationwide projects include a series of safety training videos for Phalcon, Ltd. in Farmington, CT; capability videos for CEI Precision Manufacturing in Wallingford, CT; promotional videos for Economic and Community Development, Bristol, CT; marketing videos for Turning Point Centers in Sandy, Utah; and health education videos for Infobase Publishing in New York City.
To learn about MazzMedia’s expertise, visit www.mazz.com, or contact Tom or Tony Mazzarella at 860-920-2003.