Why Small Businesses Matter
Shop small, do big things for your community
Why Small Businesses Matter puts a spotlight on the local merchants who donate their time, talent, goods, and services for the betterment of our community. The shop local movement spreads virally as local businesses who are “tagged” have the opportunity to share their story!
You're IT Alliance Therapy Practice!
Three questions with Carolyn Kagan, founder, and lead clinician of Alliance Therapy Practice.
Why did you start your business?
I started my business after becoming a mother for the first time in 2011. I quickly realized the lack of support and specialized care for new mothers and families during the most vulnerable and isolating time of their lives. I sought to close that gap with my own take on education, emotional support, advocacy, and community building specifically for this unique time, the perinatal period.
How many local businesses do you use to support your business (products and services) and can you name them?
Alliance Therapy Practice relies on a network of local businesses that work collaboratively to create a safety net to support new mothers. It’s common to receive a referral from a local OBGYN practice like Coastal OBGYN to work with a new mom who needs additional emotional support.
While receiving individual or group therapy with us, other needs might be identified and we often refer to Indigo Wellness Group for acupuncture, nutritional guidance, or pelvic floor physical therapy, in addition to fitness centers like CT power yoga or Life Cycle. We believe physical and mental health are inextricably linked and are committed to addressing the holistic needs of each client we serve.
Have you "reimagined" your small business?
Absolutely! Having the agency to “reimagine” things is one of the many beauties of owning a small business. I’m grateful for the opportunity to pivot as needed and the onset of last year’s pandemic did just that. My practice quickly adapted to providing telehealth services and it was a perfect opportunity to hire additional staff to help manage the influx of new referrals.
Unfortunately, the pandemic has created a huge demand for mental health care, but it has also helped to bring the conversation to the forefront and finally more effective tools to provide care to people who might now otherwise be able to access it.
Carolyn would like to nominate Life Cycle to be featured next!
HamletHub thanks Fairfield County Bank for making our Why Small Businesses Matter series possible!