Today, YUPPUP, announced the launch of its all-natural hemp-derived CBD dog treat. The brand debut coincides with the increasing boom in consumer investment in pet wellness as well as many dog owners’ returns to the office, a significant source of anxiety for their pets.
“YUP PUP brings the benefits of CBD to a new breed of user,” said Joseph Sequenzia, CEO of YUP PUP. “Pre-launch feedback has been extremely positive. Dogs experienced anxiety relief across the board but we have also heard great stories about a multitude of ancillary health benefits.”
The pet care industry as a whole has shown exponential growth in recent years, with demand for premium care products as one of the main drivers. The U.S. pet care market was $99B in 2020* with CBD pet having an explosive 45% CAGR in one year closing out 2020 at $563M**.
The YUP PUP mission is to treat our pets to the same health and happiness they treat us to! Made with all-natural ingredients, YUP PUP is available in Tasty Bacon Treats, Peanut Butter Bites and Savory Salmon Snacks. It’s hemp-derived CBD with drool-worthy YUM. Made with just the good stuff, it is the treat that treats anxiety and bacon cravings
YUP PUP launches with a completely unique brand positioning and multi-platform digital campaign. Customized, demo- and geo-targeted social media with real-time analytics enables nimble strategic adjustments and on-the-fly creative implementation.