Marc de Mul knows skin care. With over two decades of experience in the personal and home care industry — working for the likes of Johnson & Johnson, Unilever, and BASF — he is a leader in the field. Having launched products for Johnson’s Baby, Dove, and Pond’s brands, among others, Marc has developed successful solid products, trusted in the marketplace. When his 7-year-old daughter had dry spots on her face and arm, he sought out kid-friendly creams, but found none for her age group or that used healthy ingredients. Surprised but motivated, Marc sprung into action to find a solution: he applied the concern for his daughter, product development expertise, and dedication to sustainability to create his own, natural lotion for toddlers to teens. Enter Nuthatch Naturals.
“Our goal was to make a product specifically for children’s more sensitive skin that was effective, not allergenic. It also had to be natural and sustainable as we deeply care about the earth,” said Marc de Mul, Founder, Nuthatch Naturals.
Marc understood children’s skin was more permeable than adults so purposefully designed a gentle formula for the younger set. After a year of development, testing, and trials, he solidified Nuthatch Naturals signature cream, Daily Soothing Lotion. Safety was a priority so the contents had to be natural and biodegradable; there are no hormone disruptors nor anti-aging chemicals nor synthetic dyes or colorants. In addition, the lotion is dermatologist-tested, fragrance-free (sans a medicinal smell), and not sticky, unlike popular petroleum-based barrier creams. The Daily Soothing Lotion is also certified cruelty-free, having earned Leaping Bunny certification and is awaiting a secondary certification from the Environmental Working Group, which identifies harmful ingredients in similar products, such as sunscreen.
“I tried the Daily Soothing Lotion on my hands, my toddler, and gave it to my older child who is a year-round swimmer. All of our dryness disappeared — and our family is especially grateful it’s not scented or greasy and leaves no residue. We LOVED the lotion,” said Amanda Mihelic, Nuthatch Naturals customer.
In keeping with the brand’s identity, the Daily Soothing Lotion’s packaging is sustainable, recyclable, and reusable — and each box has a children’s puzzle on the back— emphasizing the company’s positive, kid-focused messaging with a playful logo (a crowned “Nuthatch” bird) to boot. More puzzles (and puzzle links) are available on the website, as is Marc’s informative Nest blog. Customers will also receive a complimentary note pad with their lotion purchase.
Furthermore, Nuthatch Natural’s dedication to children goes beyond skin hydration; the company has taken a charity pledge to donate 10% of its annual proceeds (calculated as total sales minus expenses) to better the lives of children. In keeping with its local theme, Nuthatch Naturals has chosen the Fairfield-based organization, Save the Children, as its first recipient. Marc de Mul is also keeping it local with upcoming appearances at nearby farmers markets to include:
Westport’s, Wilton’s, the Cannon Grange Craft Fair, and Weston’s own Lachat Farm, once it opens.
Ultimately, Nuthatch Naturals believes in teaching children how to take care of their skin with a product that is both good for them — and good for the environment. The best kind of win-win.