Why Small Businesses Matter
Shop small, do big things for your community
Why Small Businesses Matter puts a spotlight on the local merchants who donate their time, talent, goods, and services for the betterment of our community. The shop local movement spreads virally as local businesses who are “tagged” have the opportunity to share their story!
You're IT Salon Paul Michael!
Why did you start your business?
The story of Salon Paul Michael is about family in pursuit of a dream. Artistry comes in many forms. There are so many things in this world that become a canvas for someone with an artistic eye and burgeoning creativity. For father-son beauty and hair industry veterans, Ernie Addario (creative artist) and Paul Addario (master color specialist), Salon Paul Michael was the next stage for them to address both the artistic and business side of beauty and fashion.
Step into Salon Paul Michael, which opened in May, and you’ll be greeted by a space that feels more like a stage than a hair salon. The Soho loft-inspired space, tucked into the Turkey Hill Shopping Center caters to a cool-meets-suburban chic clientele. The two-story space juxtaposes the best-in-the-business team of stylists with a cool industrial vibe to allow clients to feel pampered.
"Having worked in Westport for over 20 years, we wanted to create more than a beauty brand, Salon Paul Michael is a lifestyle brand where personal beauty and fashion meet,” explained Paul Addario. The full-service family salon offers color, hair cutting, styling and the latest techniques to enhance the natural beauty of each client, beauty that is uniquely their own, always making them feel better and feel that the salon is like an extended family to them.
What is your best selling product or service?
Owning your personal style and individual identity is more important than ever these days. One way to freshen up a look or change completely is to change one’s hair with a new cut, texture or even hair color.
The professionals at Salon Paul Michael are some of the most inventive colorists in the region and have taken bleaching, dying and balayage, and turned it into an art form - creating beautiful blondes, natural brunettes and redheads using color melting and balayage techniques. And hey, check out Salon Paul Michael’s Instagram page, maybe there is a look that might actually inspire you to dye your hair!
How many local businesses do you use to support your business (products and services) and can you name them?
“When this location became available, we were instantly drawn to the light-filled space and turned to Leigh Overland Architects to help us curate a welcoming, adventurous and artistic environment,” explained Ernie Addario. The salon also retained Regency Construction as the general contractor and numerous sub-contractors from the area were employed. We assembled an expert team of local stylists who have been part of the community for years and a salon front house manager to better serve our clients at the 2,000-square foot salon. For public relations and marketing, we turned to Danika Communications and Chromosites for our website design. “And of course, we wouldn’t be able to do any of this stuff without the support from our family, friends, clients and the community,” he concluded.
Salon Paul Michael operates from 7 a.m. to 4 p.m. Monday; from 7 a.m. to 8 p.m. Tuesday and Thursday; Wednesday 9 a.m. to 5 p.m.; Friday 7 a.m. to 5 p.m.; Saturday 7 a.m. to 6 p.m. and by appointment only on Sunday and is located in the Turkey Hill Shopping Center at 1258 Post Road East at the corner of Turkey Hill Road South, in Westport, CT.
Additional information can be obtained by contacting the salon at 203-349-9029 or visiting www.salonpaulmichael.com.
Salon Paul Michael nominates Hair Innovations and owner, Marlena Cox!
HamletHub thanks Fairfield County Bank for making our Why Small Businesses Matter series possible!