Why Small Businesses Matter Reimagined
Small businesses matter - now more than ever. They are answering the call with innovation and determination like never before.
We hope you join us in supporting them by sharing their story far and wide and shopping local! We are thankful to Fairfield County Bank for their continued support and making this series possible.
Meet Donna Aldaia, Wilton resident and the founder of Donna Aldaia Nutrition.
What do you want the community to know? Are there ways for the community to help you and other local businesses to prosper?
There’s so much I want to say!! I’m a Registered Dietitian-Nutritionist with a private nutrition practice specializing in Culinary Nutrition, which combines the art of cooking and the science of nutrition. A few small changes to your food routine can make a big difference in your energy levels, your mood, and your perspective around food and cooking. Professional guidance can help get you going, and provide the support to help keep you going.
Are you offering any new products, or ways for customers to purchase your products or services that are popular during this crisis?
I now accept Cigna insurance, and Aetna and Anthem Blue Cross Blue Shield are in the pipeline. Many people are unaware insurance plans cover nutrition visits, and during this crisis, most plans are covering visits via TeleHealth. This is a significant, positive change that has made it more accessible for people to get help with nutrition.
Are there certain individuals or organizations that supported you and your business through this trying time?
It’s difficult to name everyone because there have been so many! Family, friends, colleagues, various nutrition and dietetics professional organizations, and fellow Wilton volunteers I’ve been fortunate to work with as past-Treasurer for the Miller-Driscoll PTA have all been outstandingly supportive of my nutrition practice. I’m very grateful to have such a broad network of support!
Please share the ways your business is adapting to keep your customers and employees safe in addition to the standard guidelines.
At the moment, all nutrition sessions are done via a secure and HIPAA compliant TeleHealth platform. I use a robust practice management system to communicate nutrition plans and protocols in a secure format, and offer a similar platform for those clients needing custom meal plans designed for a specific health concern. While I truly miss the face-to-face sessions, I feel TeleHealth offers more flexibility and accessibility to nutrition care. Additionally, traditional obstacles, such as finding childcare, work obligations, commuting, etc., are no longer prominent.