Why Small Businesses Matter in Wilton: Naked Greens

Why Small Businesses Matter

Shop small, do big things for your community

Why Small Businesses Matter puts a spotlight on the local merchants who donate their time, talent, goods, and services for the betterment of our community. The shop local movement spreads virally as local businesses who are “tagged” have the opportunity to share their story!

You're IT Naked Greens!
Four questions with Victor Melendez, owner of Naked Greens.

Why did you start your business?

One day I decided that it was “now or never” to do something on my own. I was working in the NYC at the time and experienced the popularity and convenience of quick service food restaurants and realized that it was much harder to find such places out here in the suburbs, especially for fresh healthy food. Also about that same time, I came across a news segment that spoke about the success of such places in other metropolitan areas and the role they were playing in helping people eat healthier. I was immediately inspired by what I saw and experienced while working in NYC and decided "it was time” for me, not only because I was ready to jump in, but also because this was very much aligned with the way I eat and live my life. I did some research, looked at food and consumer trends as well as the competitive landscape, crunched some numbers (lots of numbers) and then created my business plan, which resulted in the creation of the Naked Greens concept, a Wilton family-owned quick service restaurant that offers premium, healthy, all-natural fresh food in a casual and friendly environment. And 8 years later we are very proud of being part of this great and loyal community.

Best selling product/service? 
Our freshly made “chicken & rice soup” and our signature "green with envy” vegetable juice.
How many people do you employ? Any youth or seniors from the community?
We employ 22 people, all of whom are local or from nearby towns (Norwalk/Bridgeport/Wilton). We also always employ a couple of college students when they are back in town for the summer.
How many local businesses do you use to support your business (products and services) and can you name them? 
Some of the most notable ones are the best-selling gluten-free cookies we buy from Friends & Company in Wilton, the complementary whole grain bread we offer with our soups from the New York Bakery in Norwalk, our accounting and tax services from Therrien & Associates in Wilton, not to mention that we buy everything we need for quick repairs and maintenance from the Wilton Hardware in Wilton, and any electrical repairs are done by our neighbors at Wilton Electric.  
Naked Greens is located at 239 Danbury Road in Wilton. Visit them online here or call 203-529-3770.
HamletHub thanks Fairfield County Bank for making our Why Small Businesses Matter series possible!


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