GivingTuesday, often stylized as #GivingTuesday for the purposes of hashtag activism, refers to the Tuesday after Thanksgiving in the United States. It is touted as a "global generosity movement unleashing the power of people and organizations to transform their communities and the world.
Giving Tuesday began as an idea in 2011, the brainchild of the non-profit Mary-Arrchie Theater Company in Chicago and then-producing director Carlo Lorenzo Garcia, who urged shoppers via The Huffington Post to take a different approach; to consider donating to charity after they had finished their Cyber Monday shopping.
The initiative was officially founded the following year and branded as "GivingTuesday" by the 92nd Street Y in partnership with the United Nations Foundation, as a response to commercialization and consumerism in the post-Thanksgiving season (Black Friday and Cyber Monday).The date of Giving Tuesday is November 27 to December 3, and is always five days after the Thanksgiving holiday.
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