New ‘Appetizing Arts’ Promotion Is a Win-Win-Win for Yorktown

A unique new promotion is being launched by the Yorktown Small Business Association (YSBA) that simultaneously supports the Town of Yorktown’s restaurants, artists and community service
organizations, all of whom continue to be severely challenged financially by the ongoing Covid crisis. 

Titled “Appetizing Arts,” the three-way economic revitalization effort is designed to 1) help restaurants attract more customers; 2) help artists sell their original creations; 3) help non-profit civic groups raise needed funds. “It’s a win-win-win for all concerned,” said YSBA’s Bob Giordano.

He added that the Appetizing Arts effort has been joined by the Yorktown Arts + Culture Committee (YACC), which enthusiastically endorses it. “This promotion aligns perfectly with our stated mission,” said YACC Co-Chair Bruce Apar. “Our five-person committee of volunteers was created jointly by the Town of Yorktown and Chamber of Commerce to support and promote local artists, increase arts awareness in the community; and find common ground among the business, arts and non-profit communities to enhance our quality of life.” 

Rounding out the Arts + Culture Committee is Co-Chair August Abatecola of Yorktown Stage, Gennifer Birnbach, Allyson Montana, and Karen Trendell. YSBA and YACC actively are seeking to pair artists with dining establishments that will display their work for purchase by customers. A portion of the art sales at each location will benefit various Yorktown not-for-profit organizations, currently being chosen.

The public is invited to join elected officials at the Appetizing Arts opening exhibition, for a meet-and-greet with the artist, Diane Aronian, at Primal Bowls in Underhill Plaza (1877 Commerce Street), Yorktown Heights, on Wednesday Jan. 19, from 4-6 p.m.

For additional information, contact Bob Giordano at info@yorktownsba.com or 914-874-4347.