After Covid-19 made its debut around the world and forced people to be quarantined for 3 months, Denise, Matt, Matthew, and Emily Kness decided it was time to take a chance and start a business that leveraged each of their individual talents!
Denise studied fashion in NYC at Tobe Coburn and in London before traveling to France, Italy and Spain to develop a global perspective of style. She then spent 13 years on 7th Avenue, NYC’s fabled fashion district as a junior sportswear fashion sales executive before retiring to raise her family. Matt is an experienced business owner, a wiz at math and can spot a new trend from a mile away. Our goal is to provide contemporary, fun fashion for women, easy on-line shopping and quick shipping with an emphasis on supporting and selling American made quality products whenever possible.
We want to help women Launch their best life one style at a time! We also want to give back! For every BE KIND t-shirt that is sold we will make a donation to the Alliance for Safe Kids organization which works tirelessly to provide anti-bullying, drug education and mental first aid programs for the youth of our community.