Latimer Extends Tourism’s Popular “Beyond” Marketing Campaign to Spur the Economic Recovery of County Communities
Latimer will be joined by the County’s Director of Tourism & Film Natasha Caputo and White Plains BID Executive Director Brittany B. Brandwein
As part of the Westchester Forward initiative, County Executive George Latimer has launched an extension of Tourism & Film’s marketing campaign and its rallying cry to “Go Beyond Without Going Far.”
The creative campaign, to be carried out through summer and fall, is expanding to partner with County Chambers of Commerce, municipalities and other communities in a unified call to encourage residents and visitors to spend time in their locales. The campaign tagline will overlay an image that IDs a Westchester County community by name. The goal is to collaborate in highlighting the unique appeal of the County’s cities, towns and villages, encouraging economy-boosting visitation and spending.
The marketing initiative will include a free, downloadable toolkit including digital assets, social media posts, and posters for printing, along with guidelines for their use. Assets are currently being developed and will be ready for deployment this month.
The Westchester County Covid-19 Dashboard can be viewed here: https://arcg.is/10naWv0
The Mobile Friendly Version of Westchester County Covid-19 Dashboard can be viewed here: https://arcg.is/qHDS9
Monday, June 14